Hey,
This is Davide, founder of Safloris.
Thank you for taking an interest in my brand. As a small business founder, connections with people like you are incredibly important.
Please provide your contact details, we will send you some infrequent updates about Safloris. All fields are optional.
About Safloris
What is Safloris?
Safloris is the first brand to empower plant parents with delightful and effective products.
Why was Safloris founded?
About three years ago, I became passionately obsessed about plants. I started filling my house with them, ranking almost 100. Like all budding plants parents, I started learning by making mistakes and leaving a trail of struggling plants behind me.
I became fascinated with a product called Keiki Paste and spent over a year developing a new, much more effective and delightful formulation.
As I learned more about the hobby, I realised three things:
- Most products people have access to are unsuitable for houseplants, such as compost with excessive organic matter and fertilisers lacking essential nutrients and too high in sodium and chlorides
- There has been little innovation in products for houseplant, with the exception of a few products for growing cannabis
- Products do not follow the good design principles.
What products has Safloris developed?
Safloris has internally developed and validated 27+ products, of which 8 meet the criterias of being delightful, profitable and scalable, and triggering “where can I buy it?“as the first response.
Our first three products which we plan to release in 2026 are:
- A delightful water conditioner serum that instantly removes chlorines and cloramides from tap water
- A foaming product that makes even the driest soil immediately absorb water
- An innovative solution for over-watering problems
Who am I?
I am an Engineer and Entrepeneur with over 10 years of experience in product development in scientific instrumentation and medical devices.
What stage is Safloris at?
Safloris is currently in Stealth. We are validating the performance of our products through a number of scientific trials and developing our brand.
